As of the census of 2010, there were 11,691 people, 4,583 households, and 3,093 families residing in the town. The population density was 355.9 inhabitants per square mile (137.4/km2). There were 4,938 housing units at an average density of 150.3 per square mile (58.0/km2). The racial makeup of the town was 97.93% White, 0.59% Black or African American, 0.24% Native American, 0.33% Asian, 0.02% Pacific Islander, 0.26% from other races, and 0.64% from two or more races. Hispanic or Latino of any race were 1.33% of the population.
There were 4,583 households out of which 31.7% had children under the age of 18 living with them, 53.0% were married couples living together, 10.3% had a female householder with no husband present, and 32.5% were non-families. 25.9% of all households were made up of individuals and 10.3% had someone living alone who was 65 years of age or older. The average household size was 2.53 and the average family size was 3.05.
In the town the population was spread out with 24.6% under the age of 18, 8.7% from 18 to 24, 29.9% from 25 to 44, 24.4% from 45 to 64, and 12.4% who were 65 years of age or older. The median age was 37 years. For every 100 females there were 98.0 males. For every 100 females age 18 and over, there were 95.9 males.
The median income for a household in the town was $46,598, and the median income for a family was $56,763. Males had a median income of $40,581 versus $29,837 for females. The per capita income for the town was $21,017. About 5.9% of families and 8.6% of the population were below the poverty line, including 10.2% of those under age 18 and 10.1% of those age 65 or over.